New Survey Finds Amazon Top Destination for Purchasing Beauty Products
According to the Stella Rising Glimmer Report’s findings – Searching for Beauty, seven out of ten splendor customers (71%) say that Amazon is their pinnacle destination to buy splendor products. Other popular virtual destinations for beauty purchases include Ulta.Com (54%), Sephora.Com (54%), Walmart.Com (forty-seven %) and Target.Com (36%).
In addition to yearning comfort—being capable of store any time of the day or night (61%) and the potential to locate higher prices online than in shops (50%)—splendor product customers are the use of virtual destinations including Amazon due to the fact they offer a quit-to-end splendor shopping revel in.
The survey finds, as an example, that two-thirds (65%) of splendor customers use Amazon to search for their unique brand of beauty merchandise, and a similar quantity (sixty-three %) use Amazon to search for a class of beauty products which include make-up. Also, one-quarter of respondents say they use the navigation bar to locate their desired brand and product.
“Digital destinations, particularly Amazon, have changed the beauty revel in for consumers,” said Andrea Van Dam, CEO of Stella Rising. “In addition to a huge form of merchandise and the ease of services which include loose delivery, customers location a high value at the product evaluations and the capability to easily and speedy assessment shop on these sites.”
According to the survey, seventy-five percent of respondents kingdom they examine product opinions; 60 percentage study product descriptions; and forty-four percentage study product photos and go to numerous web sites to comparison shop.
Among the survey’s key findings:
Forty-one percent of respondents are making plans to spend extra on beauty products this year compared to a closing year. Half (50%) are expected to spend the equal, with only ten percentage expected to spend less;
Among those making plans to spend more, nearly three-quarters (72%) are looking to use a greater variety of merchandise, and 60 percent is the usage of beauty products more often;
Social media is the top source for getting to know approximately new beauty and private care merchandise (67%), observed through buddies and own family (50%); in-save browsing (48%); and online critiques (46%).
Other findings protected:
Friends and own family (forty-six %) continue to be the most trusted source for mastering new beauty and private care products accompanied with the aid of social media (forty-two %) and on-line critiques (38%).
Mobile gadgets (eighty-four %) are the most favored for gaining knowledge of beauty merchandise observed by laptop/pc (fifty-one %) and iPad/pills (37%).
Nearly half (48%) of splendor consumers studies and purchase at the equal internet site, with forty-two % studies and buying on distinctive websites; three out of 5 (60%) of splendor purchasers purchase merchandise on every other internet site that offers lower delivery costs.
“The splendor industry, already disrupted using social media and the brand new DTC landscape, is more dynamic than ever,” says Van Dam. “This seismic shift in how clients studies, propose, and purchase splendor products has created a remarkable opportunity for unbiased in addition to set up splendor manufacturers to connect to new generations of purchasers. In a generation wherein savvy emblem marketers are using technology to help purchasers monitor their personalized splendor and skincare wishes, it’s far essential that brands and stores apprehend how to navigate the splendor and private care virtual landscape successfully. Today’s purchaser likes to laugh at the aisles of Ulta and Sephora but is probably checking her Amazon app at the same time.”
Stella Rising Glimmer Report – Searching for Beauty is based entirely on a nationwide survey of over 2,500 purchasers conducted in Q4 2018.