This Gurugram-based totally startup helps you to switch garments and add-ons with others
It is the age-vintage conundrum: a closet full of clothes and still not anything to put on. For ladies who’ve either outgrown some objects of their dresser or are just uninterested in the antique and want a dash of the brand new, Gurugram-primarily based startup This For That (TFT) has an easy and inexpensive solution: switch ‘em!
Launched in September 2018, the cell utility platform allows users to swap clothes, shoes, add-ons or even make-up and toiletries. At gift, the platform is for women handiest, as founder Nancy Bhasin believes “barter calls for deal hanging, some thing which ladies are certainly precise at.” She additionally believes that when the platform is opened up to anybody, it would be harder to preserve a first-rate take a look at, something the enterprise may be very unique approximately.
The essential consciousness for the platform, even because it explores beginning it as much as guys and kids, might maintain to stay style and ladies in the age bracket of 18-35 years, says the 32-12 months-antique entrepreneur, who changed into a marketing professional earlier than launching her startup. Her husband, Vaibhav Singh (forty-two), additionally a former adman, quit his 16-12 months profession to join her at TFT in January.
Once a person signs up, network managers take her thru how the platform capabilities. For each object put up for trade, the uploader assigns a cost to it inside the shape of credits (1 credit = Re 1), which is then assessed by using TFT’s curation team for truthful value and great. In the situation that a person desires to gather some thing at the platform but does now not need to alternate it for something, she should purchase credit and get the product. That credit could then get transferred to the uploader’s account.
For buying credit at the platform, a person pays handiest 10 percent of the price. For example, to buy 1,000 credits, one will pay Rs a hundred. Every user is given 1,000 credit as a joining bonus, which needs to be maintained as minimum stability.
In case a trade is taking vicinity in which both gadgets have an equal price in credit, the customers might pay most effective for shipping. However, in the event that they have credit in their account to cowl the delivery, then they pay not anything at all. The delivery value stages from Rs 90 for accessories, makeup, and so on, to Rs 300 for gadgets like journey luggage, garments, or even lehengas.
Have a fashion emergency and in want of a saree on your farewell birthday celebration? Users can post on TFT’s nifty SOS feed to get a brief response.
Nancy notes that participants are told on detailing the damage if any, and age of the product whilst importing snap shots and information.
Users have the choice to either quickly or completely switch matters. Products received from the platform can again be put lower back on it for others to apply, for this reason growing a cycle of sustainable consumption.
TFT additionally ties up with brands to help them put off their ‘lifeless stock’ that could usually turn out to be being downcycled and being sold by the kilo, yielding very little price for manufacturers. The agency picks up this stock with a unique label attached – ‘SUSTAINABLE AF’. This holds badge fee for the environmentally aware purchaser.
The inventory is to be had to participants for a credit score switch on the app. In return, the enterprise creates content material for the manufacturers by way of roping in social media influencers who sport the collection.
“Swappers look ahead to those unique collaborations to get coveted portions from those manufacturers at a ninety percentage bargain. Some of the brands TFT has collaborated with are indie design label SUI by means of Sue Mue (sustainable high-give up garb), and Nakhrewaali (an add-ons logo worn through celebrities),” says Nancy.
TFT is currently in talks to partner with an outstanding international fast-style brand for this initiative.
The platform additionally gives rewards to participants within the form of credits, which if now not used, expire in a week. Credits and titles are also given out for the nice cloth wardrobe, for being the most energetic swapper, and the like. Nancy says, “Anyone who has accomplished extra than two swaps has been with us and has kept coming returned. It’s addictive.”
Keeping it actual
TFT has a strict policy in opposition to fake manufacturers and bars its users from importing copies of manufacturers. Nancy elaborates: “As long as it is an authentic product, although it became picked from a flea marketplace, it’s miles welcome on the platform. But no ‘first copies’, this isn’t always a place for fakes.”
High-avenue style labels like Zara and H&M in conjunction with indie brands are the most traded brands on the platform.
For high-give up fashion designer labels such as Louis Vuitton, contributors need to supply greater records in the course of the upload. These consist of sharing the unique serial variety of the product, records on whether the authentic invoice is to be had in conjunction with the unique packing, etc. TFT takes 24 hours to approve such high-stop uploads.