P&G LAUNCHES FIRST RETAIL HAIR CARE RANGE FOR FOUR YEARS: ENTER WATERL

Procter & Gamble has released its first new retail hair care brand globally in 4 years. Waterl<ss was inspired using the South African drought and will release first in Cape Town this month. The United States FMCG producer discovered via the logo’s Facebook web page.

The range will provide a group of hair care solutions designed to satisfy the desires of different hair kinds without the need for a drop of water. It might be offered in Clicks stores within the Western Cape and online through the Clicks internet site.

The line-up consists of dry shampoos: Invisibly Clean – a residue-loose spray for all hair sorts – and Whipped Clean, an ultra-lightweight foam for satisfactory to everyday hair; two dry conditioners: Forget the Frizz for dry, curly hair and Weightless for all hair types and a Hair Refresher Instant Odour Detox.