First Look: Lady Gaga’s Haus Laboratories Beauty Products

A lengthy-awaited peek at Lady Gaga’s new beauty logo features a pigment, lip liner, and lip gloss to be had for presale on July 15.

After teasing her tons-expected Haus Laboratories beauty logo on Tuesday, splendor tycoon-in-the-making Lady Gaga unveiled the primary product photographs on Thursday, July 11.

The famous pop person revealed that the road would consist of six kits ($ forty-nine each), referred to as Haus collections. Each collection capabilities three merchandise: Glam Attack (a shimmer pigment), R.I.P. Lip Liner, and Le Riot Lip Gloss. Haus Laboratories will even sell constrained-version packs of pigments, glosses, or two liners for $36, $32, and $26, respectively.

Glam Attack is described as “richly pigmented, all-over coloration offering multi-faceted finishes for next-degree measurement.” At the same time, R.I.P. Lip Liner is touted as being as cozy as a lipstick, however, with added precision. And Le Riot Lip Gloss is an “ultra excessive-shine dimensional gloss that can be worn by myself or layered for a transformative finish.”

The collection names appear to be a nod to all of Gaga’s personas: Haus of Chained Ballerina, Haus of Goddess, Haus of Rose B*tch, Haus of Rockstar, Haus of Metal Head, and Haus of Dynasty (possibly a nod to the ’80s cleaning soap opera.) The collections have been co-created using Lady Gaga, the Haus Laboratories product improvement team, and her longtime make-up artist, Sarah Tanno, who is also the worldwide artistry director at Haus.

““This is something I’ve dreamed of due to the fact I simply commenced doing makeup with my first set of brushes,” said Tanno on her Instagram web page. “To try this with my first-rate pal and my muse has been one of the maximum fulfilling stories. I hope you all feel very empowered using what we’ve created and love yourself. Art is subjective; it’s how you see yourself.”

In a letter on social media, Gaga discussed how she by no means felt lonely growing up. “And as I struggled to find a feel of each inner and outer beauty, I determined the electricity of makeup.”

On Wednesday, July 10, Gaga similarly published: “Between developing formulas, blending the shades, designing the packaging and additives, in addition to casting the models and taking part on styling, course and being the creative director, pulling all-nighters making boards that showed all our imagery and art — this release is so very unique to me.”

She persisted: “This is a hard work of affection and ardor to be the Warhol of an artist I’ve usually wanted to be. I love anyone who works w/ me, hauslabs. We are a circle of relatives on an assignment: to inspire bravery, encourage a fine network that breeds self-reputation. … This isn’t just make-up. It’s a battle. A conflict in your life. And I desire this make-up evokes you like a good deal as makeup did once I fell in love with it, and it helped me find out myself.”

In honor of his new album, No. 6 Collaborations Project, proposing guest artists inclusive of Khalid, Cardi B, Justin Bieber, and 50 Cent (among many others) that drops nowadays, Ed Sheeran is launching pop-u.S.Throughout the globe, inclusive of in L.A., consistent with Billboard. Landing now not some distance from The Wiltern in Mid-Wilshire and most uncomplicated open from three:06 to nine:06 p.M., the only-day store will stock extraordinary merchandise alongside restrained-edition pill collections ($35 and up) with streetwear labels Chinatown Market, KidSuper, and Rhude.

The British are coming to Fred Segal. Starting Monday, July 15, a slew of superstar-fave British luxury labels are doping up on the mythical L.A. Store as part of the U.K.’s Department for International Trade #FashionIsGreat campaign, walking thru Wednesday, August 7. Expect womenswear from print-infused label Rixo (lovers encompass Margot Robbie, Amanda Seyfried, Reese Witherspoon, and Sandra Bullock), minimalist line Belize (worn via Gillian Anderson and Lola Kirke), menswear from Oliver Spencer (donned using Jude Law, Idris Elba, Michael Fassbender, and Michael Sheen) and E. Tautz (Winston Churchill and Cary Grant had been lovers of the tailor-made suiting). There also are luxe leather travel accessories from HRH Meghan Markle-cherished logo Stow and luggage from the Cambridge Satchel Company (carried by Lady Gaga and Taylor Swift).