Pink Ribbon launches shower gel, body lotion for self-examination of breast cancer


Pink Ribbon, a charity organization, aimed to create a international network to aid breast most cancer patients, has teamed up with DDB Düsseldorf to launch a shower gel and body lotion that helps girls have a look at their breasts at domestic. The products display the actions of self-examination for most breast cancers, incorporating them into each day recurring to boom early detection rates and save lives. Pink Ribbon Germany and DDB Düsseldorf developed the product line, and MediaMonks created the virtual platform for this initiative, titled ‘Care even as you care.’ This serves as a hub for academic content material, including explanatory videos and further statistics on approximately breast most cancers.

The fully recyclable bottles contain step-with the aid of-step commands, illustrating and motivating women worldwide to begin scanning within the bathe. Christina Kempkes, head of the communique, Pink Ribbon Germany, stated, “We are overjoyed with the creative idea and the renewed cooperation with DDB. It’s clearly perfect to position the tips for self-touching thru the Pink Ribbon Care While You Care products proper in the center of everyday existence. Everything we do is set breaking down fears and continuously giving impulses to cope with our personal fitness. We are satisfied that this marketing campaign will help our paintings to elevate focus and understanding about breast cancer”. Kristine Holzhausen, government innovative director, DDB Dusseldorf, introduced, “It’s an outstanding opportunity if you may expand a brand new product together with the customer that creates consciousness for a vital problem, far from classical communication.

It is a super opportunity to bring the topic of breast most cancers prevention into German lavatories and make it part of the daily body care ordinary — so simple and consequently so effective”. Jeff Baker, government producer, MediaMonks, delivered, “It’s not too frequently you get to paintings on a task on the way to help to save lives. Breast most cancers affect too many girls globally, so we desired to make certain this fantastic product line had a similar digital same. The web page will, with any luck, promote those products within the near destiny; however, for now, it’s all about raising the general public’s focus on self-checking.

Finally, operating in this with our friends at DDB has been but another tremendous collaboration.” CREDITS: Client: Pink Ribbon Germany Head of communications Pink Ribbon Germany: Christina Kempkes Agency: DDB Düsseldorf CCO DDB Group Germany: Dennis May ECD: Kristine Holzhausen Senior artwork director: Dominika Zajac Senior copywriter: Jeannette Bohné Group account director: Linda Koenen Senior account supervisor: Nina Bals Senior producer: Benedikt Görts Social media supervisor: Luisa Wahlefeld Digital production partner: MediaMonks

Pink Ribbon launches shower gel, body lotion for self-examination of breast cancer 1

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